This Privacy Policy is Tom Smarte’s official privacy policy and it applies to all personal information collected by Tom Smarte. Tom Smarte (Newurban Limited – Company Registered in England & Wales No. 04211705) is the Data Controller and can be contacted at the following address: 3-5 Fashion Street, London E1 6PX.

In this policy, we explain how and why we collect your personal information, how we use it and what controls you have over our use of it.

Collection of Information

Tom Smarte will only use your data in relation to the EU General Data Protection Regulation (from 25 May 2018) and the Privacy of Electronic Communication Regulation.

Some information provided to us by customers might be considered private or personal. Without these details we would not be able to carry on our business and provide our services to you. We will only collect such personal information if it is necessary for one or more of our functions or services.

In particular, personal information is collected from people in the following situations by Tom Smarte:

  • If you contact us, we may keep a record of that correspondence.
  • When you submit your email address to our website mailing list.
  • When you purchase a product from this website.
  • Tom Smarte does not process or store your credit card information.
  • Tom Smarte will never request your credit card information by email.

Our lawful basis for processing Personal Data is: by consent of the data subject; necessary for the performance of a contract with the data subject or other person; compliant with a legal obligation; or necessary for the purpose of legitimate interests pursued by the Data Controller (except where these are overridden by the interests, right, or freedoms of the Data Subject).


Our website may contain links to other websites and those third party websites may collect personal information about you. We are not responsible for the privacy practices of other businesses or the content of websites that are linked to our website. Tom Smarte encourages users to be aware when they leave the site and to read the privacy statements of each and every website that collects personally identifiable information.

Security and Storage

Tom Smarte places a great importance on the security of all information associated with our customers. We have security measures in place to attempt to protect against the loss, misuse and alteration of personal information under our control.

Tom Smarte retains the information you provide to us, including your contact details, to enable us to verify transactions and customer details and to retain accurate records for legal and accounting purposes.

No data transmission over the Internet can be guaranteed to be 100 per cent secure. As a result, while we strive to protect users personal information, Tom Smarte cannot ensure or warrant the security of any information transmitted to it and users do so at their own risk. Once Tom Smarte receives your transmission we make every effort to ensure its security on our systems.

Ultimately, you are solely responsible for keeping your passwords and account information secret. You should be careful and responsible whenever you are online.

Sharing Your Data with Third Parties

We will never share your data with third parties outside of Tom Smarte for inclusion within their marketing campaigns.

Tom Smarte may disclose your Personal Data to third parties who Tom Smarte instructs to process that Personal Data on its behalf, particularly with regard to the processing of personalised orders, issuing of invoices, mail shots, marketing, market research and support services. Tom Smarte may also share cookie data with third parties to help us with our own advertising targeting. Such third parties are required by Tom Smarte to confirm that they apply appropriate data protection and security controls in compliance with EU General Data Protection Regulation. They agree to only use your Personal Data for the purposes Tom Smarte instructs and to take appropriate measures to prevent unauthorised or unlawful access to it. These include IT, delivery and marketing service providers. Our current partners are listed below. These may change over time and this policy will be updated accordingly.

IT – Wordpress, Woocommerce, Cloudflare

Delivery – Intermail Ltd, DHL, UK Mail, DPD, UPS, Royal Mail

Marketing – Mail Chimp

Marketing Communications

Tom Smarte aims to update you about products & services which are of interest and relevance to you as an individual.

If you chose to hear from us, we may send you information based on what is most relevant to you or things you have told us you like. We may use this information, together with information we have collected, to show you relevant content online.  If you no longer wish Tom Smarte to provide you with any details of our goods, services and promotions, you have the right to opt out of receiving promotional communications at any time, by:

  •  Changing marketing preferences in your Tom Smarte account;
  •  Making use of the simple “unsubscribe” link in emails;
  •  Contacting Tom Smarte via email [email protected] or telephone +44 (0)203 369 6377


Access to and Correction of Personal Information

Tom Smarte is committed to maintaining accurate, timely, relevant and appropriate information about our customers and website users.

Inaccurate information held by Tom Smarte will be corrected upon receiving advice to this effect from you. To ensure confidentiality, details of your personal information will be passed on to you only if we are satisfied that the information relates to you.

If we refuse to provide you with access or correct the personal information held about you by us, then we will provide reasons for such refusal.

You can find out what Personal Data Tom Smarte hold about you by submitting a subject access request. We will give you a copy of the information in a clear, readable format with an explanation as to why we hold it and how we use it. To complete your subject access request you will be asked to provide the following details:

  • The personal information you wish to access
  • The date range you wish to access
  • Information to help us confirm your identity

You also have the right to amend, update or erase any of your personal data held by Tom Smarte.

You can contact us for any of these requirements:

  • By writing to us at: Tom Smarte, 3-5 Fashion Street, London E1 6PX
  • By email at [email protected]
  • On the phone at +44 (0)203 369 6377



Tom Smarte collects information from the site using “cookies”.

When you visit the Tom Smarte site to read, browse or download information, our system will record/log your IP address (the address which identifies your computer on the internet and which is automatically recognized by our web server), date and time of your visit to our site, the pages viewed, any information downloaded and any information your browser or other client may send us. This information will only be used for the purpose of site analysis and to help us offer you improved online service. We may automatically collect non-personal information about you, such as the type of Internet browsers you use or the site from which you linked to our website. You cannot be identified from this information and it is only used to assist us in providing an effective service on our websites.

Contacting us

If you require further information regarding our Privacy Policy, please contact us at the following email address: [email protected]


You accept that your use of this site includes your acceptance of this Privacy Policy and the Condition of Use.

Our Data Protection Officer

Our Data Protection Officer can be contacted at [email protected]

If you are not happy with our data handling processes, in the first instance, please speak to us directly so that we can resolve your enquiry. You also have the right to contact the Information Commissions Office (ICO) if you have questions about Data Protection. You can contact them by phone on 0303 123 113 or


This privacy policy was last updated on 25th May 2018